
November 2016
The No.1 speaker brand in the US is now Amazon, with a 26% market share. It took Amazon less than two years to attain this rank.
Those shocking facts should tell you where audio is headed. While the AmazonBasics line of cheap Bluetooth speakers does well, Amazon’s meteoric success in audio is due in large part to the Echo, a voice-command speaker that has sold some five million units since its launch a year and a half ago, and is expected to sell twice that in 2017.