October 2017
Audio-Technica is vigorously promoting its new Pure Digital Drive headphone models, the ATH-DRS7BT ($299 USD) and ATH-DSR9BT ($549). But lest you feel left out in the cold by those prices, A-T also offers the dandy ATH-SR6BTBKs for $199 -- $100 less than the ATH-DSR7BTs, which I reviewed in July, and an appealing alternative about which there’s much to like. One catch -- the ATH-SR6BTBKs are available only at selected Best Buy stores and Best Buy’s website.


Some of the fabled audio brands of my teen years, in the 1970s, seem to be aging even less gracefully than I am as they face brutal competition from online merchants and low-cost Chinese brands. Sure, established names like Sennheiser can still command a premium over such brands as Fleeken, Hiearcool, and Paww. But when consumers can choose between OK headphones for $70 and name-brand cans for $350, most will likely cheap out. I’m guessing this is why Sennheiser has introduced the HD 4.50 BTNC noise-canceling Bluetooth headphones for $199.95 USD -- half the price of their next-least-expensive current models of this type, the PXC 550 Wireless and HD1 On-Ear Wireless, both at $399.95.
