December 2011
Shenzhen SoundMagic Technology Development Co. is a Chinese company that develops and manufactures earphones under their own SoundMagic moniker as well as for other, better-known brands. (I’m not being coy, nor are they. Keeping mum about such matters is usually part of any sourcing contract.) They have earned, on the various headphone-related forums, a reputation for producing exceptionally nice-sounding earphones at attractive prices. For this review, they sent me two very different models: the PL50 ($55) and EH11 ($50). Each comes in a hangable white box with a display window for the earphones, and includes a handy leatherette carrying pouch with a drawstring -- a nice bonus at these modest prices.
PL50
The PL50s are in-ear ’phones -- instead of resting against the pinnae (outer ears), they’re inserted into the ear canals. Since not all ear canals are the same size and shape, they come with a few sizes of foam tips and a set of silicone tips, none of which need to be inserted very far into the canal. Listeners new to in-ear ’phones may find the shallow insertion comfortable, but it means that the PL50s provide only modest isolation from ambient noise -- and if you wear them with their cord hanging down, they tend to fall out. However, a small piece of foam is included that routes the wires comfortably up, over, and behind the ears, and does a fairly good job of holding the ’phones in place. All in all, the result is a good if unexceptional balance of comfort, security, and isolation.